Lia Hodson
My Skills & Experience
Get To Know Me
My Background
Lia is a graduate of Sarah Lawrence College, Where she studied photography under Guggenheim Fellowship recipient Joel Sternfeld. Lia has taken her love of the visual into the worlds of marketing, film, photography, visual art, and fashion. During her time at Sarah Lawrence, she was the Marketing Director of a student-run theatre company, as well as produced several short films. Lia has had prestigious internships at Atlantic records, Elle Magazine, and BlueSky Animation Studios.
Rare Breed
Book/Video content
Lia worked with the authors of the Rare Breed on the launch of the book and corresponding podcast/video series. the book was called “Top 5 Career Books.” by the NY Post and the corresponding video series included guests like Grammy winner Jon Batiste, and beauty influencer Bretman Rock.
Michael Kors x ELLE
KORSVIP Stylist Event
Worked with the marketing team at ELLE Magazine to execute a VIP event in collaboration with Micheal Kors. Responsibilities included reaching out to influencers and VIPs, curating a music selection that matched both the ELLE and Micheal Kors brands, as well as coordinating with the Micheal Kors store staff to execute the event.
Melanie Martinez
Melanie Martinez Cry Baby Perfume Milk Live Event
As part of the Atlantic Records Pop/Rock Digital Marketing team, Lia worked to plan and execute a live event at the Youtube space in Chelsea Market for Pop artist Melanie Martinez. Responsibilities included the management of social assets, Influencer marketing, and on-the-ground assistance for Melanie and her team.
BlueSky Socials
#femalefilmakerfridays
Along with the communications director at Bluesky Studios, Lia worked to launch new posts for their Instagram feed. Highlights include the #femalefilmakerfridays where we would spotlight different women in the male-dominated world of animation. Lia became the project lead for BlueSky Studios at Motto.
Experience
What I’ve Done
Social Media Coordinator, Motto
Project lead on the social media for (Blue Sky Studios Ice Age, Rio) across all channels.
Worked with and reported directly to CEO and Chief of Strategy.
Managed the planning and coordination for the social media promotion of the book ‘Rare Breed’ available via Harper Collins.
Assisted the creators of the book to launch a corresponding podcast and video series, whitch featured weekly celebrity guests.
Social Media Intern, BlueSky Studios
Captured and curated content for Blue Sky Studios' social media.
Managed and organized social assets
Worked with filmmakers at the studio to capture life at Blue Sky.
Launched new social strategies with the branding agency Motto.
Highlighted the artistry and animation that takes place at the studio.
Marketing Intern, ELLE Magazine
Curated and managed a fashion and beauty influencer database.
Aided in the planning and execution of promotional events with brands like Michael Kors and Longchamp.
Integral to creating a sonic identity for the brand, curating Spotify playlists for events.
Aided in daily activities and aided the marketing on projects.
Digital Marketing Intern, Atlantic Records
Was personally involved with the social media marketing for artists, such as Melanie Martinez, Hayley Kiyoko, and Jojo.
Helped to plan and run events including a Livestream at the Youtube Studio, and brand partnership events with Samsung.
Education
My Schooling
Bachelors of Arts, Sarah Lawrence College
Sarah Lawrence is a prestigious co-ed liberal arts college where students connect their passions and create their futures.
My Skillset
Competence & Aptitude
Digital Media Management
Experience in the planning and organization of digital media assets.
Customer Service
Experience with face-to-face client communication, helping to provide unique and effective service.
Contact
Thank you for reviewing my General Portfolio. Please get in touch to find out more.
2036446409